You know as well as anyone that B2B selling is not like it used to be. More hoops to jump through, more buyers in the process and customers who expect even more from their partners. Now more than ever, preparation and a consistent approach is required to make the sale and build a long-term relationship to reach the customer in a way that inspires them to buy from you, and buy from you for a long time.
For this very reason we started to rethink our business just like you’ve rethought yours. So instead of just having the best training on the market for sellers and service teams, we’ve expanded our training offerings and developed new solutions, we’re calling it the Be Ready solutions, and it is arguably the most comprehensive solution set on the market. Because we want your people to be ready to sell more and service better. And that’s more than just training—that’s a business initiative.
We believe data not only makes you smarter, data makes you win, which is why we do research to make ourselves smarter and our customers even smarter. Our President and CEO, Byron Matthews, recently shared some of the latest results of this research at our global conferences held in Sydney, Singapore and Chicago.
You want to know more?